Every new listing needs a marketing strategy.
Enter an address. Get a full marketing campaign. That's it.
Sequence is an ai powered marketing engine that turns one address into a marketing campaign built around the listing’s ideal buyer, automatically updated for every stage of the listing lifecycle.
Full product access for 30 days. Cancel anytime before your trial ends.
Built for how agents actually work
Every listing gets the marketing it deserves
"Most Likely Buyer" Data
Know exactly who's most likely to buy
Sequence models the likely buyer market for each listing, then suggests personas to help shape your positioning, so your strategy starts informed instead of generic.
Marketing that moves with your listing
Marketing materials update as the listing changes phases
Listings don't sit still. Your marketing shouldn't either. Every time your listing hits a new phase, Sequence builds fresh content to match. You never start over. You never dig through templates. It just shows up ready to go.
Walk in prepared. Every time.
Show up like you've already done the homework
No more scrambling before a listing appointment. No more pulling things together last minute. Sequence has your buyer profiles, market data, scripts, and a complete campaign built before you walk through the door.
QUICK ACTIONS TAB
Know your next move
No more wondering where to pick up. The Quick Actions tab keeps your most important task front and center every time you log in. And inside any open Sequence, there's a tab with ready-to-use call scripts, talking points, and short outreach texts. Each one comes with an AI-assisted rewrite option.
META ADS
Run Meta Ads without opening a Meta account
See how your ads are performing with a clear snapshot. Keep up with spend, reach, platform split, and what to do next.
Sequence builds and launches your listing's Meta Ads without you ever setting up an Ads Manager account. Breakthrough Broker is the advertiser of record, so there's no new dashboard, no ad account approval process, and no separate login to manage. You pick the listing, Sequence handles the rest.
STEP-BY-STEP
From address to activated campaign in minutes.
01
Sign Up & Setup
Two ways in. Accept your title rep's invite, or use the sign-up link. Then enter your email and you're in. Try the 30-day trial. Everything you do inside Sequence is yours.
02
Lock In Your Brand
Set up your brand one time. Headshot, logo, license, brokerage, brand colors. Done in seconds. From this point forward, everything Sequence builds looks like you built it yourself.
03
Enter Your Listing
Pick a listing or search the address. Sequence pulls in the property details, MLS info, and market data for you. No copying. No pasting. No filling out forms. You type one line and the whole thing starts moving.
04
Confirm Property Details
Take a quick look at what Sequence pulled in. Price, beds, baths, features.
If something needs fixing, fix it right there. Then pick your listing phase.
Pre-listing. Coming soon. Just listed. One choice tells Sequence what to build next.
05
Discover Your Buyer Market
This is the part most agents never get to do. Sequence looks at your listing and
figures out who's most likely to buy it. You get real buyer profiles. Your marketing
talks to the right people from day one.
06
Build Your Campaign
Now the fun part. Sequence takes your listing, your brand, and your buyer profiles
and builds a full campaign. Everything ready for you to review before a single piece
goes anywhere.
07
Review & Launch
This is your green light moment. Look at every piece. Love it? Launch it. Want to
change something? Change it. Nothing publishes, sends, or costs you a dime until
you say go.
08
Adapt Through the Lifecycle
This is what makes Sequence different. It doesn't stop at launch. As your listing moves through each phase, fresh marketing shows up automatically. Every stage gets its own campaign. All you do is review and go.
PRICING
Full access for 30 days. Zero risk.
Every trial includes full access to Sequence:
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Campaign creation across digital, mail, social, print, and video
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Full listing lifecycle coverage, pre-listing through sold
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Agent tools and insights, including scripts, reports, and performance
MONTHLY
$39/mo
Billed monthly.
Cancel anytime.
YEARLY
$399/yr
Works out to $33/mo.
Save $69 vs monthly.
Media spend, printing, mailing, and contact data are purchased separately, à la carte, as you use them.
What do I need before I start a Sequence?
A property address or MLS number is all you need to get started.
How is my ad audience determined?
Sequence combines your listing's property details with demographic and market data, to create the ideal buyer for that specific property. This produces suggested buyer personas and messaging recommendations, which then shape the targeting for any ads you create for that listing.
You can re-target that same modeled audience with a new ad on the same listing as it moves through phases. For example, running an ad to that audience when the listing goes Just Listed, then another to the same audience when it reaches Open House.
What mailing lists are available?
You have a few options when ordering a mailing: send to a subset of your ideal buyer list (the audience Sequence models for that listing), augment that list by uploading your own contacts, or mail to an uploaded list only.
Does my listing populate automatically when I sign up, or do I need to do something first?
Only new or active listings from the time you create your account will populate, and only if two things are true: the email address on your MLS listing matches the email on your Sequence account, and your broker has opted in to add Breakthrough Broker as a publisher for your MLS through ListHub. For more information on how to opt in, please click here.
Are ads live instantly, or is there a delay? Can I schedule an ad ahead of time?
Ads go through Meta's standard ad approval process, so expect a short delay between submitting and going live. Your ad is sent to Meta for review as soon as you complete your purchase in Sequence. Ads cannot currently be scheduled for a future start date. Once approved, they go live.
Will Sequence work for any property type, including commercial listings?
Sequence is built for residential listings only at this time.
Can I turn off a live ad myself, or do I need to contact support?
To pause a live ad, reach out to customer service. You can extend a live ad at any time to add more days or budget to a campaign that's already running.
What happens if my ad is rejected by Meta?
Our customer service team will reach out with next steps to help you make any necessary adjustments and get it resubmitted.
How do I opt in to ListHub if I'm not already connected?
Sequence (powered by Breakthrough Broker) uses ListHub, a free listing syndication service, to bring your property data into Sequence. If you're new to ListHub, create an account at ListHub.com (you'll need to be the broker of record or listing agent of a registered brokerage); approval can take up to a week. If you already have a ListHub account, add Breakthrough Broker as a Publisher Choice under Marketing Choices in your ListHub settings — listings typically begin flowing within 48 hours.
Can I delete a Sequence?
Yes. You can archive a sequence, which saves all of its assets and simply moves it out of your main views, or you can delete it entirely. Note that you cannot recover a deleted Sequence.
How do I cancel my subscription?
Go to Profile > Membership to cancel. Your subscription covers access to the platform, so once you cancel, you'll keep access through the end of your current billing period, then lose access to Sequence after that.