Keep reading the learn the proven 5-step strategy to succeed with expired listings, then download the Expired Listing Guidebook to create your own plan.

If you want to master the mindset, systems, and communication it takes to dominate expired listings, this is your blueprint.

STEP 1: IDENTIFY & PRIORITIZE YOUR LEADS

Start by using your MLS to find listings that have expired in the last 7 days, and segment them by priority:

• High: Overpriced homes and poor marketing
• Medium: Expired due to market conditions
• Low: Unique issues (seller wouldn't negotiate, etc)

Organize each listing in your CRM or tracking system based on priority.

STEP 2: MAKE INITIAL CONTACT

The first 7 days are crucial. According to research, if you’re going to convert an expired listing into a new client, the first week is probably your only chance. Consistent, timely communication increases response rates, builds rapport, and sets the stage for a successful client relationship.

The Expired Listings Guidebook will give you a 7-day contact plan that combines multiple touchpoints focused on building trust, providing real value, and handling common objections.

STEP 3: DEMONSTRATE YOUR VALUE

Once you connect with the seller of an expired listing, it's time to prove your value.

• Address the reasons the listing expired with a detailed analysis of the previous agent's strategy and marketing.

• Clearly present your plan. Provide the seller with an updated CMA to set realistic pricing expectations and outline what you would do differently with marketing.

• Showcase your expertise and success stories selling expireds in the past using data for proof ("By addressing pricing and marketing gaps, I helped my last expired client sell in 21 days and $25k over their original list price.”)

STEP 4: FOLLOW UP LIKE A PRO

Expired homeowners receive multiple calls, texts, and emails from other agents trying to get the listing, yet many of those agents give up after 1 or 2 attempts. Consistent follow-up sets you apart.

• Weekly calls on Monday
• Emails
• Texts
• Direct Mail

Set up automated reminders with a CRM or tracking system to keep yourself on track.

STEP 5: CLOSE THE DEAL

Give the sellers a fresh start with a no-obligation strategy session to reset their selling experience. Use a collaborative tone (use "we" instead of "I" or "me" whenever possible), and reinforce urgency by reminding the seller of their original goals for selling.

Download the Expired Listings Guidebook

Inside this guidebook, you’ll get the proven strategy top agents use to turn expired listings into new clients. Learn how to approach these sellers with empathy and confidence, stand out from the noise, and position yourself as the clear solution to their past frustration.

Download the Guidebook

What’s inside:

• Step-by-step engagement strategy to win trust and secure the listing

• High-converting scripts, objection handlers, and follow-up timelines

• Ready-to-send email and letter templates

• A simple tracking system to keep you organized and consistent

You’ll also gain clarity on why listings expire, why this niche is worth targeting, and exactly how to stand out where other agents fail.

Download it today and start dominating expired listings!